Latino organizations are revving up for the 2012 election by using the language of young Hispanics to speak to them and get them to register to vote — social media.
Partnerships and alliances have been formed amongst established Latino organizations like Voto Latino, The National Council of La Raza, and others, which are using Youtube, Facebook,Twitter and the online space to bring their message to a voting bloc that will only be able flex its considerable political muscle if it actually shows up on election day.
“When you look at 2008 registration data, the least registration was 18 to 24-year-old Latinos,” says Dan McSwain, vice president of digital campaigns for Voto Latino, adding that it was true whether you looked at age, educational attainment, race or geography. “It’s shocking. It shows traditional efforts have been falling short.”
One of the innovative online efforts is a new Youtube campaign forged through a partnership between NCLR and Cuéntame, which is a social community 80,000 Facebook fans strong. The first video provides a rapid-fire montage of Latinos breaking down the process of registering to vote in Florida and explains the acceptable photo ID at polling places and where they can be obtained.